So…? With Attitude have been keeping girls smelling fab since the 90’s. We’re now multi-award winners and present in more than 30 countries over 5 different continents – Go us!

It all begun back in 1994 with the release of So…? Original.

2001 brought with it So…? Kiss Me which instantly became a favourite and is still our best selling scent to date.

In 2012 we took on hair care by creating a Dry Shampoo range consisting of 4 gorgeous scented shampoo’s.

Now in 2015 the So…? range is still growing, and even after 20 years in the game we are still committed to providing our So…? girls (new and old) with unique, quality fragrances at purse-friendly prices.